Well-done postproduction plays a big role in our visualisation workflow. It is mostly at this stage where the whole image comes alive. We populate it with people, trees, flowers, small objects and so on. Never carelessly though, mind you. We take pride in the fact that each of our visualizations includes small stories that make the whole image more lively and engaging.
The image is fine tuned, color corrected and adjusted (usually with up to several dozens small corrections). We highlight the shadows and lighting, quite often even by carefully hand-drawning them in and enhancing them for stronger effect. All those layers of adjustments, although they may seem insignificant separately, give our images the distinctive visual edge.
It is the postproduction stage where the final visualization gains its atmosphere, its mood, its soul. We never underestimate this part and we always make sure the magical "it" is in the final image before it leaves our studio. This is time consuming and it does require careful thorough work, but we believe that the time devoted to it and to our clients is well worth it.
Short video showcasing the visualization process
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